Introducing the adidas x South Park Towelie shoe, dropping on 4/20

In collaboration with South Park, adidas is releasing an exclusive Towelie shoe on 4/20. Get a closer look at this limited-edition sneaker and enter the raffle to purchase on the adidas CONFIRMED app.

The adidas Campus 80s South Park Towelie shoe is constructed with Towelie’s signature terry cloth in purple and the three stripes in white leather. When the shoes walk on sunshine, the eyes turn bloodshot red. Hidden pockets under the tongue are perfect for stashing little treats. Towelie’s trademark quotes, “Don’t forget to bring a towel” and “I have no idea what’s going on,” are printed on the back of the tongue. The Towelie shoe comes in a custom adidas x South Park shoebox.

The shoe goes on sale in the US and EU on the adidas CONFIRMED app and at select specialty retail partners on 4/20 at 10AM EDT and CET, respectively.

How to Buy the adidas Campus 80s South Park Towelie Shoe
The raffle to purchase the limited-edition Towelie shoe is now open in the adidas CONFIRMED app. Raffle winners will be drawn and notified on 4/20.


  1. Download the adidas CONFIRMED app in the app store

  2. Create a Creators Club account on the app and enable notifications!

  3. Tap the “Participate” button on the Campus 80s South Park Towelie Shoe page before 9:30AM EDT on 4/20

  4. Select shoe size and fill out delivery and payment information

  5. Winners of the draw will be alerted on 4/20 by push or email notification to complete their purchase

Watch the unboxing video below: