A General discussion about everything other than South Park
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This Tuesday (21), Spotify announced a feature to allow podcast producers to release their episodes on video. The content can be accessed by both Premium and non-paying users, in countries where the company already offers the podcast format.
According to the company, this is a "way to enrich the audio experience" and will allow creators "to connect more meaningfully with their listeners, expand the audience and deepen the engagement with the audience".
The new feature will be made available to both Android and iOS apps by Spotify Premium Apk, as well as on desktop. The first version of the resource will have podcasts in English, such as The Morning Toast, Higher Learning, and The Misfits Podcast.
With that, the streaming platform will compete with YouTube , which already has podcasts in this format. However, in this competition, Spotify has some advantages: if you minimize the platform, the audio will continue to play in the background, with less data consumption. In addition, users will also be able to download audio to listen to podcasts without using data from their mobile internet.
Youtube is not the only company that will be affected by Spotify's strategy: the platform has created a ranking of the most heard podcasts to also compete with Apple . The platform has already reached 1 million published programs and invests in exclusive podcasts, such as Michelle Obama's, which will be released on July 29.
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